Sophisticated next generation content solutions, from blog posts to marketing materials and everything in between.

Panel 1

Work

Click on the “Work” tab on the menu bar to view my full portfolio of published articles.

Journey to the Middle East at Spa at Seafire

(Published in The Cayman Book magazine, Nov. 2018 – Nov. 2019) The Cayman Book Kimpton Spa PDF Cayman’s only traditional-style hammam offers a relaxing treatment quite unlike any other. Transport yourself to the Middle East and immerse yourself in the splendour of an authentic Turkish bath. At the Kimpton Seafire Resort + Spa you’ll find … Continue reading Journey to the Middle East at Spa at Seafire

Panel 2

Services

Copywriting

Leveraging more than a decade’s experience as a journalist, features writer, and editor, I offer a range of writing services, including news articles, features, marketing materials, blog posts, press releases, and more. Whatever your story is, I can help make sure it’s told through exciting and compelling copy that engages with readers.

Public Relations

Utilising market-leading tools I can help get your story in the hands of the right journalists and influencers, whether that’s just one or hundreds, and then track coverage giving you deliverable results. Having worked in busy newsrooms I’ve developed a “nose” for a good news story. I can help find the right angles in your brand message to secure those all-important column inches and further your commercial goal.

Custom publishing

I work with publishing companies and businesses to create custom publications, from newsletters to high-end glossy 100-plus page magazines. I manage the process from conceptualisation through to the product hitting the press, including creating engaging content, commissioning, editing, pagination, and overseeing art direction. With more than six years editing experience, including as a magazine and national newspaper editor, no project is too big, or too small.

 

Panel 3

About

bio picture

I help businesses get their point across with engaging content both in print and digital. From blog posts to marketing materials and everything in between, I help businesses tell their story.

I also work with custom publishing companies on print products, from slick sales brochures to 100-plus page glossy magazines. My experience as a magazine editor allows me to manage the entire editorial process, from conceptualisation through to the product hitting the press.

Additionally I work as a freelance journalist. With more than a decade’s experience of working in busy newsrooms I have covered a wealth of beats, allowing me to tackle a wide range of news stories with ease.

My background

I graduated with a BA (hons) in journalism from the University of Sheffield, U.K. While I trained as a journalist I started my career in public relations, working as a press officer for a large U.K. based corporation before heading agency side.

In 2005 an opportunity came my way to relocate to the Cayman Islands. I switched gears and headed back to my roots, working as a general news reporter for the Cayman Islands’ leading daily newspaper.

I cut my teeth on the newsroom floor, covering a wide range of beats. Over the years I worked my way up through the ranks, from general news reporter to features writer, supplements editor, and then magazine editor. During my tenure as a magazine editor I oversaw a dramatic re-design of an existing publication, turning it into one of the Cayman Islands’ leading high-end magazines.

In 2016 I was poached by a rival newspaper, then operating as a twice-weekly newspaper, to head up the team as managing editor. I switched the struggling newspaper from a broadsheet to a tabloid, filling a gap in the market. As the newspaper was free I also implemented roadside distribution during rush-hour traffic, doubling the newspaper’s distribution figures.

In 2018 I was approached by a new Cayman-based publishing company, Pink Duck Publishing, to develop a trio of high-end luxury publications.

Over the course of my career I have offered my services as a freelance copywriter, journalist, editor, and PR strategist to select businesses and publishing companies.

Want to work with me? Email me at joanna_lewis@hotmail.com.

Panel 4 Placeholder